Out of the box, Microsoft Dynamics CRM is a comprehensive sales, service and marketing solution with activity management, workflow automation and multiple reporting features. It is fully integrated with Microsoft Outlook and the Microsoft Office Suite.
But what else can it do? Microsoft Dynamics CRM is a development platform with all the tools to allow Partners like Gap Consulting to extend its data model to cater for very specific business needs. We call this ‘xRM’; any relationship management. Our Manager Suite solutions are good examples of xRM and how clients can achieve a single view of their customers, beyond their sales, service and marketing activities.