Successful sales organisations have always strived to outpace their competition, improve efficiencies and continuously improve sales tactics to increase performance.

Today, the “always on” generation in the workforce, along with more highly connected and empowered consumers, is creating an almost moment-to-moment shift in the way people and communities engage with one another.

To compete and win in this constantly changing environment, successful sales leaders and their sales teams are doing more than simply adapting sales tactics—they are transforming the way they sell in order to create compelling customer engagements.

This Microsoft white paper reflects Microsoft’s vision for enabling this transformation and helping the successful organisations of the future equip and inspire their people for greater success.

Read the full white paper PDF