One of the key focuses for marketers is generating and nurturing prospective customers and MDM can be used to manage customer interest. MDM uses the lead entity to nurture customer interest over time. The lead stores historical interactions and any related information which may include the likelihood of generating a sale. MDM has an adaptable toolset that can be moulded to a wide range of organisations and business process. MDM can cater for the B2B (Business-to-Business) domain or the B2C (Business-to-Consumer) domain efficiently.
Digital Asset Management for marketers can be a very challenging aspect of their marketing duties. Producing digital assets to the standard expected by large organisations is no mean feat and it takes an iterative approach between internal peers and external vendors to ensure that the digital collateral is delivered correctly. MDM provides the ability to manage folders of multimedia content. These digital assets can be developing media or completed media products, which are annotated across the organisation and user roles. In MDM the media buyer security role has a large number of authorisation permissions.