Digital Asset Management for marketers can be a very challenging aspect of their marketing duties. Producing digital assets to the standard expected by large organisations is no mean feat and it takes an iterative approach between internal peers and external vendors to ensure that the digital collateral is delivered correctly. MDM provides the ability to manage folders of multimedia content. These digital assets can be developing media or completed media products, which are annotated across the organisation and user roles. In MDM the media buyer security role has a large number of authorisation permissions.