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From the monthly archives: March 2013

We are pleased to present below all posts archived in 'March 2013'. If you still can't find what you are looking for, try using the search box.

Why CRM is like rugby

I spend a lot (an awful lot!), of my time outside work coaching a rugby club; there are 5 senior teams, plus 2 colts sides, and minis and juniors. My focus is the senior teams, which is a lot of players, of varying abilities, attitudes and ambitions. Training, which depending on the time of the week is split between coaching the whole of the senior club to improve core skills, and focusing on the specific needs of the 1st team, requires a lot of preparation and thinking.

While I was planning this week’s training, it got me thinking about the parallels between what we do for the rugby club, and how we approach a CRM deployment.

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