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Microsoft Dynmaics Marketing enhancements - Electra release

In this blog we will touch on the new features in the next release of MDM, known as Electra.

Approval Workflow

Approvals in MDM will now have an Approval builder, similar to the campaign builder that was already introduced. This will include approval automation, multi object approval, team approvals, triggers and follow ups.

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Dynamics Marketing Leads

One of the key focuses for marketers is generating and nurturing prospective customers and MDM can be used to manage customer interest. MDM uses the lead entity to nurture customer interest over time. The lead stores historical interactions and any related information which may include the likelihood of generating a sale. MDM has an adaptable toolset that can be moulded to a wide range of organisations and business process. MDM can cater for the B2B (Business-to-Business) domain or the B2C (Business-to-Consumer) domain efficiently.

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Microsoft Dynamics Marketing

Marketing has been changing faster now than ever before and with digital marketing blooming marketers have more responsibility over customer journeys. They are required to engage with customers across many digital channels and deliver amazing experiences but all the while track results of their marketing investments to determine the ROI.

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Dynamics Marketing Email Design

MDM includes a feature rich email designer which allows marketing professionals to create emails for a variety of trades and expertise. MDM enables marketers to send millions of emails per day in various types with varied levels of control. MDM caters for all email marketing needs from the simple email blasts to more complex and advanced emailing blasts incorporated with campaign automation. Emails can be created from email templates which are re-usable. Email marketing can be found in

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Dynamics Marketing Digital Assets

Digital Asset Management for marketers can be a very challenging aspect of their marketing duties. Producing digital assets to the standard expected by large organisations is no mean feat and it takes an iterative approach between internal peers and external vendors to ensure that the digital collateral is delivered correctly. MDM provides the ability to manage folders of multimedia content. These digital assets can be developing media or completed media products, which are annotated across the organisation and user roles. In MDM the media buyer security role has a large number of authorisation permissions.  

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