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Gap Consulting formed in 1999 at the dawn of the Customer Relationship Management (CRM) era.

CRM is evolving; and so
are we…

Having implemented a large CRM project within a leading UK retail bank, a Senior IT Management team decided to form Gap Consulting, and provide CRM consultancy services to the Enterprise.

‘Our initial focus was the Siebel CRM product set which was developing into the forerunner in the CRM market. By 2001, Siebel was the market leading CRM solution globally, and we had a large practice of consultants working with these customers. We made a conscious decision to ensure all of our Siebel Consultants were professionally certified in their chosen discipline; this was our quality commitment to our customers.

Over the years, we have searched for what we believed would be the ‘next generation’ of CRM technologies; solutions that were not just accessible to the Enterprise, but that could work for all types of businesses. We were aware that Microsoft would be releasing their CRM offering, and felt this could be what we were looking for. In 2005, we created our Microsoft Dynamics CRM 3.0 practice and committed Gap Consulting to selling and developing Microsoft technologies.’
Andy Dudley, Managing Director, Gap Consulting

Since then, we have watched the surge in interest for Microsoft Dynamics CRM 3.0. It has proved to be a solution with huge potential. It allows our customers to avoid common CRM pitfalls, because it is a familiar and cost effective technology.

We use Microsoft Dynamics CRM 3.0 throughout Gap Consulting. The Business Development team relies on the solution to manage their sales and marketing activities. And, the Gap Consulting technical teams use Microsoft Dynamics CRM 3.0 to manage projects, development activities and customer support incidents. Microsoft Dynamics CRM 3.0 is at the core of our business.

Gap Consulting continue to provide Siebel CRM (now Oracle) consultancy services.

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