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What we know as Microsoft Dynamics CRM is now part of Microsoft Dynamics 365, Microsoft’s new flexible application suite.
But what does this mean?
Well, those wanting a customer relationship management (CRM) solution from Microsoft, can choose how they want to structure their purchase – both commercially and functionally.
Customers can buy a Microsoft Dynamics 365 plan, which will give them all of the previous Microsoft Dynamics CRM Online functional areas (Sales, Service and Marketing), plus PowerApps, Field Service and Project Services Automation business applications. They can even add Operations (Finance) to their plan and benefit from the functionality of Dynamics NAV or AX depending on the edition.
Or, customers can pick the business applications they need i.e. Sales, and pay for this functionality only – tailoring their Microsoft Dynamics 365 experience and purchase to their needs.
All new customers will need advice regarding how to structure their Microsoft Dynamics 365 purchase, and full information will be available from November 1st 2016.
Existing Microsoft Dynamics CRM Online customers will be able to transition to the new Microsoft Dynamics 365 structure at annual renewal, or from 1st November 2016, should they wish to gain the benefits of the new business suite structure. Existing Microsoft Dynamics CRM On Premise customers will be offered incentives to move online with Microsoft Dynamics 365. There will be a transition path for on premise licences to online subscriptions. Those wanting to remain on premise, will also find the name of their software assurance purchases moves to the Microsoft Dynamics 365 branding, and transition options will apply.
Gap Consulting remains committed to CRM and will be working with all of the CRM business apps provided in the Microsoft Dynamics 365 suite.
There will be two editions of Microsoft Dynamics 365 – Enterprise and Business
Enterprise Edition is for those with 250+ users, and more complex requirements which may include the Operational platform previously delivered through Dynamics AX. Enterprise Edition has dual user rights which means it is applicable to Cloud and On Premise customers, and there is no ‘CRM seat minimum’ as customers previously experienced.
Business Edition is Cloud only, and will be applicable for smaller customers, and also include optional access to the Operational platform previously delivered through Dynamics NAV.
The Enterprise edition will be available in the UK first, so this will be made commercially attractive to smaller customers until Business Edition arrives in 2017.
In these articles, Andy Dudley provides an overview of Dynamics 365, and puts it into context. The opportunity is also taken to position Dynamics 365 within the Microsoft Cloud, because this is where much of the opportunity exists.