Gap delivers the CRM wow factor in healthcare customer service

Business Review Europe has showcased how Gap has helped InHealth transform patient choice by giving them the ability to make online appointments, manage their referral process and complete forms.

Marc O’Brien, CIO of Inhealth describes the way his team has added flexibility and reliability to the patient healthcare experience. In particular he highlights how Inhealth’s partnership with Gap has supported their success, delivering a CRM system that helps:

  • Patients to make appointments online.
  • Clinicians to make referrals.
  • Commissioners and Clinical Commissioning Groups (CCGs) to view KPIs.


O’Brien highlights, “We’ve increased the volume of referrals by 25% with no increase in headcount. Under our old system, it would take between 4 and 6 weeks to get a patient care advisor within the Patient Referral Centre up to speeds. Thanks to the more advanced system, we can now do it in about 2 weeks.”

Read the full article.

Read the full case study to find out more about the wealth of benefits that InHealth have experienced, and contact us today to understand how CRM and Adxstudio can support your organisation.