We are Gap Consulting.

Your specialist partner for Microsoft Dynamics 365 Customer Engagement.

Who We are

CRM experts who deliver tangible results

As the largest specialist Microsoft CRM practice in the UK, we address the varied, often complex challenges of our cross-industry customers. Founded in 1999, we are a leading Microsoft Gold Cloud CRM partner and all our people are highly experienced and Microsoft Dynamics 365 Customer Engagement certified – a quality standard we insist on.

Gap Consulting was acquired by Incremental Group in June 2018. For more information visit www.incrementalgroup.co.uk.

Our commitment is to our customers, ensuring we bring our knowledge and passion to them through the best consultancy services possible. We always go the extra mile and, as a result, deliver innovative solutions that we can be proud of.

It’s most visible in the way our customers talk about us. If you come to Gap Consulting, we encourage you to talk to them to be confident that we will also deliver for you. What’s more, we want you to be a future reference – there’s no better endorsement.

Our Values

How we deliver consistent quality


It's our deep knowledge of Microsoft Dynamics 365 Customer Engagement solutions and strong implementation that brings success. Our people immerse themselves in continually building their Dynamics 365 knowledge, in an ever-advancing Microsoft environment. We have to stay ahead, so you get the best possible experience.


We’re dedicated to driving your project’s success – from the earliest discussions to future changes and integrations. You'll see we are committed to completing your project, on time and on budget, because we want you to be happy. Our people are committed to you, to give you a consistent consulting experience with people you know.


We may work with software and technology, but we’re really excited by innovation, overcoming challenges, and people. We’ll give you the advantage of that endless enthusiasm to show what a great CRM solution does for your business and your customers. Furthermore, we need to understand your passion - where are you driving your business and how can we support you?

Our Approach

We listen, understand, and then respond

Our approach is highly tailored to an individual client. That means we start by listening intently, building up a detailed understanding of existing challenges, future objectives, and their appropriate business context. This is the foundation of the relationship that drives the success of every project.

Then, we propose projects that give mutual certainty in terms of costs and timeline – avoiding risks and nasty surprises. We’re flexible enough to change when we need to, but we start with a clear, consistent approach that’s been proven to deliver success time and time again.

Our People

Your constant source of CRM expertise

We know how important it is for our clients to get a clear point of contact – but also know how our industry can be one of high staff turnover and inconsistent experiences.

That’s why we work to make sure every member of our team shares our values. Not just fundamental skills in the technology we work with, but a true depth of knowledge.

Not just willingness to do the job, but a real passion and enthusiasm for new projects. And not just doing what our clients need, but showing commitment to their success, whatever it takes.

After all, the success of our clients is our success too – and people share great experiences.

  • Trev White

    Emma Bannister
    Client Account Director

    Mark Hatcher

    Michael Jarvis
    Technical Director

  • Paul Smitherman
    Marketing Director

    David Trunkfield
    Support Manager

    Stacey Hulse
    Office Manager

    Carl Gallagher
    Pre Sales Consultant

  • Rob Boyers
    Senior Consultant

Our Awards

Award-winning CRM projects

Our successful projects and delighted clients are testament to our experience and knowledge – but we’ve also been recognised by our industry.

Each year, Microsoft Partners around the globe can submit notable projects into Microsoft's Partner of the Year awards. In recent years, and working alongside our customers, Gap Consulting has made submissions in 2015 and 2017 - both of which have been awarded finalist positions across thousands of global entries.

So as well as being a Microsoft Gold Cloud were one of three finalists in the 2015 Innovative Technology for Good Citizenship Award, an honour that recognised our excellence in innovating and implementing Microsoft Dynamics 365 Customer Engagement for Shelter in the UK.

In 2017, we received a finalist award for our Microsoft Dynamics 365 solution at Smart Works under the Cloud for Global Good - Technology for Good Award. Smart Works assist women back into employment through styling, clothes donation and interview practice - their dressers and supporters are an inspiration, changing the lives of those they help.

These are Dynamics 365 Customer Engagement projects that really matter. Could you be our next award-winner? We'd like to think so.

Our Certificates


Our successful projects and delighted clients are testament to our experience and knowledge – but we’ve also been recognised by our industry, and by those who really matter when you are looking for a high quality Microsoft Dynamics 365 Customer Engagement Partner.

All of our staff are Microsoft Dynamics 365 certified; a standard we insist on through sales, project and support. Many of our consultants also hold additional specialist certifications for Azure, ClickDimensions, Scribe, Xperido and Mirth - in fact we have our own Scribe MVP. We are proud of the standards we set.

We are a Microsoft Gold Cloud CRM Partner, which demonstrates our commitment to training, growth, sales and referencable customer projects.


We have been certified as an approved Microsoft Dynamics 365 G-Cloud supplier for several years; currently G-Cloud 9. This framework can be used by organisations across the UK public sector including central government, local government, health, education, devolved administrations, emergency services, defence and not-for-profit organisations.

We have also achieved the ISO 9001 standard for our customer-facing support service and ISO 27001 for our Information Security Management.

Gap Consulting is committed to quality, and we will keep pace with the certifications and assurances our prospects and customers need to support their decision to work with ourselves.

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